Ensuring that your customers can find your website is a great start, but what then? A visible website is vital, but you must have carefully crafted, useful and highly readable content for users once they arrive. We’re way past content just being populated by words – like services pages and blog content – though they’re absolutely important.
In the past decade, we’ve watched content creation transform and evolve to include; Case studies, Video, White papers/e-books, Infographics, Guides, Content hubs, Surveys and studies.