Who we are
We are your customer acquisition partner.

We are MCM
Since our founding in 1997, MCM has witnessed big change in an ever-evolving industry. We’ve seen incredible digital innovations come and go in that time, but what hasn’t changed is our core service and ethos:
Creating partnerships that elevate your brand.
Based on data, not on inclination.
‘We challenge and inspire growth to thrive and exceed expectations whilst empowering people to live their best lives’
This is us
Our team takes pride in a hugely collaborative approach, meaning our clients benefit from strategies created with every angle of digital marketing taken into consideration.
Above all else, we’re friends, and the brands we partner with become our friends, too.

Tom McMahon
CEO
Having led awarding winning teams both agency and client side working across many international brands such as Sky, NBC Universal Studios, WPP, FT Live, Xeim (and many more); Tom brings a wealth of insight and cross-industry perspective to MCM. Tom’s experience has led to global exposure working across local territories as well as EMEA and the US. Although specialising in digital marketing there are few activations or channels which he is yet to lead or work across.

Carl Winter
Managing Director
Carl joined MCM back in 2012 with the responsibility of building the agency’s digital marketing service from the ground up. Over the past decade, Carl has grown a talented and multi-service offering team working with businesses from local SMEs to those with an international presence. Today, Carl works hard as Managing Director to keep day-to-day operations on target and continue MCM’s growth, build lasting relationships with clients, and hone the business’ long-term strategy. When not working, you can usually find Carl enjoying a round of golf or spending time with his wife and son.

James Phillips
Digital Marketing Director
Having joined in 2015 as an SEO and PPC specialist, James has enjoyed a great career at MCM so far. Working in a full service agency has allowed him to add many more strings to his bow, including geese herding, Segway racing, axe throwing and canoeing. However, his crowning achievements have been a first place finish in the office fantasy football league 2016 and scoring a hat trick against Carl Winter in 5 a side.

Owen Parsons
Web Development Director
You’ll usually find Owen carefully crafting lines and lines of code! He enjoys understanding our client requirements and helping them to find a technical solution that works for them. There isn’t a lot Owen can’t do with JavaScript and he’s an expert in VB, C#, SQL and .Net.

Alyssa Varah
EA to the Directors
Bringing London gained experience to the team, Alyssa is EA to the Directors and is responsible as Office Manager for keeping the office in order. Outside of the office, Alyssa is often out and about exploring with her family or taking part in fundraising events for local children’s charities.

Ólafur Jónsson
Managing Director of MCM Iceland
Ólafur Jónsson (Óli) is an Icelandic farmer’s son who has worked in sales and marketing for the last fifteen years. He uses his vast knowledge and experience in both sales and marketing to manage our clients in Iceland.
Ólafur is a big podcast fan and has his own podcast dedicated to marketing. If he’s not recording a new show, you’ll likely find him walking his dog and listening to a podcast.

Liam Prowse
Senior Web Developer
As a senior developer, Liam is an experienced coding enthusiast who also enjoys immersing himself in Xbox games and exploring the world of 3D printing. With a wealth of knowledge and skills in the field, Liam combines his expertise to bring ideas to life and push the boundaries of innovation.

Aindrea White
Content Lead
As Content Lead, Aindrea strives to create innovative content marketing strategies, crafting paid social and Google Ads to appeal to the right audiences, and working closely with clients to solve their content challenges. When not tapping away at a keyboard or planning with the team, you’ll find Aindrea spending time with her toddler son and husband or with her nose in a book.

Alex Parker
SEO Manager
Alex Parker joins MCM as SEO Manager. He has years of experience in client SEO, and previously invested and acted as SEO Manager for 3 affiliate websites that were sold for six-figures! In his spare time, Alex enjoys watching various sports, travelling and learning languages.

Lauren Tasker
Digital Marketing Manager
Lauren has years of experience in digital marketing and has learnt to master the intricacies of the industry. Specialising in paid media, SEO and content, she’s worked on a broad scope of accounts and delivers great results for our clients. In her spare time, you’ll find her socialising with friends or catching up on the latest Netflix show.

Rachel Etherington
SEO Executive
Following a successful internship in July 2021, Rachel joined our team full time as an SEO Executive. Rachel’s work includes planning and writing copy, analysing web pages for SEO improvements, as well as running technical audits and suggesting solutions. Out of the office you’ll find Rachel out on runs, playing with her dog, or working on embroidery.

Toby Dawkins
Paid Media Lead
Toby joined MCM as a Senior Paid Media Executive with 3 years’ experience working client side. With a background in working with large budget accounts; strategic optimisation, analysis and creation are some of his strong points. As a petrol head you will find him crewing for some of the fastest cars in Europe at the weekend.

Sam Keyworth
Junior Paid Media Manager
Junior Paid Media Manager, Sam first joined us as an intern. In the space of two years he went from an intern to Marketing Exec, managing his own PPC and Paid Social advertising clients. He now has over 4 years experience! Out of the office if Sam’s not supporting Chelsea FC you’ll find him enjoying a bit of UFC.

Owen Marshall
Creative Producer
You will find Owen working on all things creative, from graphic design, video editing and social media planning. Outside of the office, he likes to go out and socialise with friends, enjoying sports and music – all of which covid has more or less ruined for him.
He also holds the accolade of being able to frisbee a bagel through the office window from the car park.
Perfecting your digital presence
Every step of the way, we’ve been supporting our partners with finding the right people – at the right time – using the right platforms for their objectives.
But we don’t stop there. To make sure your target audience converts into valuable and recurring customers, we work to perfect their user journey and experience.
What really sets us apart, though? It’s the way we work with you to continuously analyse, refine, improve and adapt our approach so that we’re constantly exceeding your targets.
A team of friendly professionals, always on the lookout for the next big thing in digital marketing.
We’re pretty similar to the other agencies you may have worked with, except for a few key differences that will make your life much easier.
You won’t hear us use buzzwords or jargon that makes us sound like marketing robots, you’ll always know where we’re strategically spending your budget (and why), and we’ll be totally transparent about your campaign’s performance. You don’t like BS – and neither do we.
Beyond this, we’re a close-knit, multi-talented team of digital experts who solve problems, crunch data, craft campaign copy and show-stopping designs, fueled by the results of what we do.
Who we work with






