It depends on your audience, goals and ticket price. A free event typically converts at a lower cost than a paid event, so we’ll recommend a channel mix and spend level that makes sense for your event.

Ideally, we ask for a minimum of four weeks from the first chat to launch. That gives us time to build the plan, align the channel mix, create the assets, build the campaign, and set tracking up properly — so we’re optimising from day one. 

Yes. We’ll ensure the right tracking is set up, so we can measure event actions like registrations, checkouts, and key intent steps — then optimise budgets, creative and messaging based on what’s producing real results across both platforms.

We don’t judge channels in silos. We report in a way that reflects how people behave — discovering on social, then searching later (or the other way round). You’ll get a clearer view of what’s contributing to conversions and where to invest next.

It depends on the objective. For attendee marketing (VisProm), we may recommend lead generation when tickets are higher priced, the decision cycle is longer, or the event needs to capture early interest before asking people to register. This allows you to build a warmer audience and convert them through follow-up, retargeting, or email nurture rather than relying on a single-step purchase.

Direct registration or ticket sales campaigns are usually better when the audience already understands the value of the event, the price point is lower, or there is clear urgency to book.

We also run ExProm campaigns for exhibitor and sponsor acquisition, which focus on attracting, retaining, and upselling businesses to exhibit or sponsor at an event. Because this is typically a higher-value B2B decision, lead generation is usually the best route, capturing qualified enquiries such as stand interest, sponsorship enquiries and brochure downloads.

It depends on your objective, but we typically recommend an 8-week run. That gives enough time to build awareness, gather performance learnings, and then focus spend when audience intent is highest — so you’re not relying on a last-minute sprint alone.

Yes — you’ll have a dedicated (human) account manager to keep things moving, coordinate activity, and make sure you always know what’s happening and why. 

Typically weekly or bi-weekly, depending on campaign pace and what you’re running. That might be a quick call, a performance update, or a focused optimisation check-in — whatever keeps things moving without adding unnecessary meetings. If you’ve got a question, you can reach out to your account manager at any time. 

Yes — absolutely. If your event is new, paid media can help you build awareness fast while still focusing your budget on the audiences most likely to convert. We’ll tailor the strategy to balance reach and credibility-building with performance tactics that drive registrations and ticket sales.