Here’s how paid social ads work

Paid social media is about engagement and results. But the challenge facing brands today is how to engage with the right audience to garner the desired results.

The solution for this challenge is striking the perfect balance between analysing data and human behaviour. As a paid social agency we look at stats from the leading social media platforms, produce carefully curated creative and take time to learn the language that will ultimately motivate your audience.

Then, we deliver an ad to them that’s so enticing that they simply don’t have a choice. They have to click.

Our team is experienced with all traditional social media advertising platforms, and we’re constantly testing different ones – like TikTok and Pinterest – so that we can identify the best avenues for you.

• Here’s what we’ll do
• Help you select the most appropriate social channels based on your campaign objectives.
• Create enticing, high quality ads and place them in front of your audience, using the various advanced targeting options available.
• Find and build new audiences using the demographics of your existing customers.
• Rigorously test to ensure that the ads you’re spending money on are performing as well as they possibly can.
• Track the user journey and feedback on the performance of your campaign.