Entice users to interact with your brand through Spotify ads.
How do Spotify ads work?
Spotify’s unparalleled streaming intelligence is capable of targeting specific demographics based on a number of characteristics around their listening habits. We’ll use information based on user behaviour and data to target your ideal audience, around factors like location, music taste, age, and gender.
Spotify is a great alternative to traditional radio advertising. With more than 150 Million Free Users, Spotify is fast overtaking traditional radio stations and is the most listened to station in the UK. With 44% of users listening daily, Spotify is a massive market that brands should seriously be considering.
If you’ve ever used Spotify Free, you’ll without a doubt be familiar with their ads, which combine video, display, and audio formats to deliver engaging content to users.
And these are the exact ads that we make for our clients. It’s true – Spotify isn’t just for global FTSE listed brands. Any business with the right messaging can capture incredible conversions through Spotify advertising. Our in-house copywriters craft the perfect script for your brand, and then we hand it over to Spotify to create the recording before we put the final touches on your Spotify advertising campaign.
What do Spotify ads look like?
Spotify offers a number of ad formats so that you can reach your customers in the best way. Choose from formats like…
Your ads are played between songs, and also lets users see your brand’s message.
Takeover Ads (visual)
Between songs, a video is played, including your brand’s messaging.
Ever been told when listening to Spotify Free that if you listen to an ad, you’ll get 30 minutes of ad-free playtime? That’s a Sponsored Session.
This option allows your brand to create a bespoke playlist, which helps to create a personality for your brand.
If you’re familiar with Display Ads on Google, Overlays are similar. An engaging graphic appears in the Spotify app.
Home Page Take Over Advertisements
This type of ad lets your brand’s message be seen on the homepage for 24 hours.
What results can I expect?
As an experienced paid social agency, we’ll work with you to create a Spotify campaign that will deliver concrete results that will benefit your business in real-time by…
Driving traffic to your website – A Spotify advertising campaign drives a significant amount of traffic to your website. We target the right people who will not only be engaged with your ads but will continue their journey onto your website.
Boosting your brand awareness – Spotify marketing is a fantastic way to make your brand known to an entire group of people you may otherwise not be able to reach in a cost-effective manner.
Generating leads that convert – It’s great to drive people to your website and build brand awareness, but then what? As a Spotify marketing agency, we ensure that users are delivered a campaign that encourages them not only to engage and learn about your brand but to actually become a customer.