It can be challenging to think up new creative content for social media whether that being exciting new campaigns or just drafting up some social media captions for your channels. However as tough as this can be it is essential work. Fresh, new creative content helps to attract new users, as well as keeping the focus of current followers. The last thing you want is for your social media profiles to become stale and outdated – a combination that never ends well.
SOCIAL MEDIA CONTENT CREATIVE AGENCY.
HOW DOES SOCIAL MEDIA CONTENT CREATION WORK?
Social media content creation can come in different forms. For example it could include brainstorming new campaign ideas, drafting up post text for a social media content calendar or it might include the creative of visuals.
The process would be first to research current content and ideas being shared across the channels, as well as some overall competitor research to evaluate where to take the strategy next. Following this would start the process of creating some creative content.
To help develop a successful and flexible ongoing content strategy, we work with you to produce a social media calendar, split between your team. This would detail which content is to be posted and when, ensuring that a varied, frequent and tactical stream of content is being shared and more importantly, correctly organised.
According to CMI, over 60% of businesses who have a documented strategy feel they produce at a higher level in terms of content marketing effectiveness, in comparison to 32% of those who have no strategy.
WHAT ARE THE BENEFITS OF SOCIAL MEDIA CONTENT CREATION?
There are a number of great benefits to taking the time to carefully and strategically create more social media content. For example here are a few of the top advantages;
Keepin’ it Fresh
Spending time creating new social media content helps to keep your social feeds fresh and exciting, meaning your profiles will become more appealing to users.
Engaged Followers
Constant innovation and creative thinking around your social media profiles can draw interest from followers, making them keen to see what you’ll post next – making them even more likely to engage and interact.
Stay Organised
Creating content and drafting social media posts means you are pre-planning the content you wish to share. This takes away the stress of having to think up new content on the spot.
WHAT RESULTS CAN I EXPECT?
Taking the time to put together a social media content strategy and a creative plan for new content will result in some brilliant outcomes for your profiles, including;
Innovative Feed – this will help keep your social media profiles looking slick and stylish. New content helps keep your brand looking fresh, and up-to-date – will which appeal to more users.
Profile Growth – posting new and exciting content frequently will help get you noticed by more people. Increasing the likelihood that more users will discover your page and choose to follow and share your content.
Increased Engagement – by creating new innovative content for your social media platforms you are more likely to share more content that users will want to engage and interact with.