With 110 million monthly users, Waze is a platform that you should be thinking about. Google bought the company for a whopping $1.3 billion in 2013 and it continues to grow as a navigation app due to its user-generated content and traffic information.
If you weren’t aware yet, you can target users within the app through local ads, which is hugely innovative.
Waze ads are ideal for businesses with a physical location that want to promote themselves to nearby drivers. You can set your own budget and how you want your ads to be displayed and your business will then be shown to people using the Waze app set within your location specifications. If you offer a service that people would likely search for in something like Google maps, then Waze could be an ideal platform for you.
Waze is also useful if your business isn’t in a super central location, or you are just off the high street away from your competitors. Waze ads are not intrusive and they don’t pop up on a user’s display when driving, but they can appear in a number of ways that we explain further below.
There are three ways that Waze ads appear to users within the app that you can choose when setting up a campaign on the platform. You can appear with pins, promoted search, and zero-speed takeover, which we explain below…
Branded Pins
Your business appears as a pin, similar to Google My Business or in Sat Navs like Garmin. This displays to users who are nearby your local business.
Promoted Search
Your location is promoted to the top of the search results when someone is searching for a business similar to yours in your specified search area.
Zero-Speed Takeover
When the driver is at a complete stop in traffic or parked, a promotional ad appears at the top of the screen, this can be shown in specific areas.
If you are a business with a physical location, then you can expect to gain a huge amount of exposure within the Waze app. Unlike Google Maps navigation, Waze promotes local businesses to users, so those using the Waze app will be shown your business at the point they are most likely to make a conversion. Waze isn’t just for awareness either, after running several successful campaigns on Waze, we saw traffic to website and conversion actions online too. We will tailor your waze marketing to help you achieve your goals and deliver results.