How does Local SEO work?

By ensuring that your business is listed correctly across all local listing websites, it will boost your domain authority and build a brand association with Google. It makes sure that when people are searching for your service in the local area, your business will appear in the search results. This helps to increase website traffic but also drive conversions, inquiries, or footfall, with customers finding your business at the right moment.

You will have seen business listings on Google Maps, which appear directly in the search results. These are known as Google My Business but this is just part of local search, with websites like Yell, Bing, Apple Maps, and Yelp some of the other local listing sites. The more places your business details are listed, the stronger your online profile and domain authority.

According to Google, 46% of all searches are looking for local information. It is also reported that 72% of consumers who did a local search visited a store within 5 miles of their location.

How do you manage Local SEO?

We manage your local SEO by working with your business address as listed on your website and cross-referencing this across all local listing sites. If your business isn’t listed then we will create a listing on your behalf. If your business is listed incorrectly then we will make sure this gets updated with the correct information. This should require little input from you but we might occasionally require verification via email or phone.

Once all of the listings have been updated and claimed, we will provide you with login details to all of these listings so that they can be updated should your address or phone number details change in the future. Depending on the number of branches for your business, this is usually offered as a one off service and can be completed within a month.