Diversified Communications
We worked closely with Divcom UK on a campaign for Accountex 2022 which ran for three months from the start of March. The brief was to gain as many sign-ups as possible for the event in May.
The campaign was designed to capture cold users and push them through the funnel across a selection of platforms including Linkedin, Twitter, Display & Search, where they were then retargeted with conversion ads via both Linkedin & Twitter.
The audiences we targeted consisted of a broad audience via Linkedin and included senior members in accounting and finance roles and members of groups associated with finance, banking, accounting and fintech groups. Alongside remarketing, lookalike and search audiences.
The results we achieved were greater than our original projections including; 5.6 million impressions and a cost per sign up of just £7.24.