Driving conversions for annual fundraising event.

Heart of Kent Hospice were keen to drive awareness, traffic, and conversions to their annual fundraising event, the Maidstone road run. MCM developed a paid advertising campaign that targeted users across Facebook, Instagram, Twitter and Google Ads. Due to the campaign duration being 4 months, it was important to ensure a regular rotation of ad content to keep the campaign fresh. MCM also developed a progressive messaging strategy that increased the sense of urgency as the date of the run  grew closer.