The Marketing Week Mini MBA in Marketing is a CPD accredited, MBA level course. Covering the same content and theories as the marketing core class taught on MBA programmes at the top business schools, but in just 12 lessons.

Brief

Mini MBA approached MCM  to run their acquisition campaign for the September course. Since then, MCM have run the April 2019 acquisition campaign, three September 2019 campaigns and launched a new campaign for the Marketing Week Leadership Masterclass.

Implementation

Mini MBA approached MCM to run their acquisition campaign for the September course. Since then, MCM have run several acquisition campaigns and launched a new campaign for the Marketing Week Leadership Masterclass.

Mini MBA is the largest scale campaign MCM have worked on under the Centaur umbrella; with this in mind, the team have committed to developing highly innovative strategies that strive to broaden Mini MBA’s reach while maintaining efficient spend and delivery targets.

MCM also introduced a number of new advertising platforms, including Spotify, Gmail and LinkedIn InMail. These initiatives have demonstrated promising results, with Gmail generating a 13.4% open rate and LinkedIn InMail returning a 78% CTR.

The team also ran a short burst of activity across international locations to test engagement rate, which generated a promising number of conversions.

Results

The campaign offered a 62% increase in bookings between 2018/2019, while the September campaign saw a 106% increase in bookings from 2017/2018.

MCM were able to deliver exciting results and data-driven insight that will drive further innovation, optimisation, and streamlining of future campaigns.