Generating awareness and driving users to the website.

73% Increase in conversions
80% Drop in cost per lead/ cost per action
1,181% Increase in conversion rate van with waterfall behind

The goal in 2022 is to get the back up and running after the pandemic, with a view to increasing efficiency and conversion volumes to help make up for what has been lost over the last few years.

We restructured the account to help target their top demographic locations and also split out types of users to help customise messaging. We also created a campaign built around reach, targeting those longer tail terms to drive users to relevant content on the site to help raise awareness of the brand and warm users up to convert.

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