SEO FOR EVENTS

Content is still king. BUT…

Search has come a long way. It’s no longer just about keywords and technical fixes. Today’s searchers, especially younger audiences, are turning to AI and TikTok to find their answers. That means your SEO strategy needs to be broader, smarter and more adaptable. 

We have more than 25 years of SEO experience, but we don’t rely on old-school tactics. We stay ahead of the curve, keeping up with Google’s latest updates, emerging trends like Generative Engine Optimisation (GEO) and what that all means for events companies. 

Our approach goes beyond traditional content marketing and considers your entire organic presence, from Subreddits to TikTok search and beyond. We’re on a mission to ensure that every piece of content we create serves a purpose beyond just securing you a top position in the SERPs. 

Events SEO is what we’re passionate about, so we take the time to learn about your customers, understand the ways they conduct a search, and then create beautiful content that fulfils their needs and develops trust in your brand. Our job is to make sure your website is beating your competitors in search rankings – whether your event is six weeks or six months away.

lady using phone at dusk

WHAT DOES SEO MEAN?

Search Engine Optimisation (SEO) helps make your website more visible to the right people – so when they’re searching for events like yours, they find you first. 

Our job is to find your audience wherever they’re searching and to make sure your website is beating your competitors in the search results by serving valuable information. 

Google is still important, but it isn’t the be-all and end-all of SEO anymore.

HOW DOES SEO WORK?

If you want to increase your online exposure and attract exhibitors and attendees, your SEO strategy needs to be:

Content-led: With blogs and landing pages that answer real search intent.

Technically sound: So your website is fast, functional and crawlable.

AI-ready: Optimised for the evolving ways people discover content online.

RESULTS DRIVEN

SEO doesn’t work overnight, and you should never trust an SEO agency that guarantees you firstplace results for your keywords. SEO, and to a lesser extent, the process of content marketing, is a long-term goal that requires continual optimisation to gain and maintain the results you’re after. It’s not something that can be done once, and SEO should be an ongoing priority for your events. 

Because of our team’s history of applying proven strategies and creating content that works, we’re confident that, given the time, we’ll deliver and maintain those results.

 

DO YOU WANT TO SECURE HIGHLY TARGETED LEADS THROUGH ORGANIC SEARCH?

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