Navigating your digital marketing in a cookie-less world.
Discussion One
How the cookie crumbles. The future of marketing in a post-cookie world.
For many years, businesses have been heavily reliant on third-party cookies – from retargeting customers and personalisation to attribution reporting and behavioural targeting. Their removal will have a significant impact on the digital marketing world.
If you’re a marketer in the publishing and events industries trying to translate inevitability into action, it’s totally understandable if you’re having trouble knowing where to begin.
Join us to hear the experts talk about a cookie-less future. Understand the impact, and the opportunities it presents, ask questions, and leave with actionable and balanced ideas to take back to your business.
Discussion One Speakers
John McMahon
MODERATOR: CEO, MCM
John is the founder of MCM and has worked to transform the company into a full-service digital marketing agency. During his 25 years at the helm of MCM he has made empathy the foundation of his leadership. John is constantly working towards creating an amazing team culture and helping others do the same.
Zachary Faruque
Director, Deloitte
Zac is a Director in Deloitte’s Cyber practice specialising in data privacy and protection. He has over 15 years experiencing spanning product, sales and consulting and supports clients to address global regulatory requirements across the three pillars of people, process and technology.
Clark Boyd
Lecturer and Writer on Digital Transformation & Marketing
Clark Boyd is a digital strategy consultant and data analytics expert. He works with early-stage AI startups and also lectures at Ivy League universities on innovation and strategy. Over the last 12 years, he has devised and implemented international marketing campaigns for brands including American Express, adidas, and General Motors.
Duncan Smith
Director, iCompli
Duncan Smith is Managing Director of iCompli® Ltd, a leading UK consultancy delivering compliance solutions in governance, risk, and compliance. Duncan leads iCompli in developing and delivering training courses for many of the UK’s leading Professional Bodies including information law and privacy courses for the Institute of Data & Marketing (IDM), the Chartered Institute of Marketing (CIM), and the Governance Institute (formerly ICSA). He leads the iCompli ‘compliance as a service’ portfolio, acting as the Data Protection Officer for several iCompli clients. An engaging speaker and motivator of people, he has delivered compliance solutions to a wide cross section of UK and US industries and currently holds a UK commercial pilot license.
Steve Kemish
CEO, Intermedia Global
Steve is a multi-award-winning B2B marketer and tutor who has worked in digital marketing since 1997. He has worked client-side, helped grow a leading email service provider, consulted to numerous clients on digital strategy, and latterly helped build one of the most respected and awarded B2B marketing agencies in the UK. He has worked on digital marketing and strategy with many global brands including Motorola, Cisco, ADP, Zebra, Sophos and Oracle.
Rory Donnelly
Enterprise Account Director, LinkedIn
Rory is a senior marketing consultant and ABM lead for LinkedIn’s highest value & most sophisticated UK enterprise marketing clients. A natural tech enthusiast, Rory has built experience working with some of the world’s top technology start-ups and enterprise organisations, spanning a variety of roles across demand generation, marketing consulting & relationship management. In his current role at LinkedIn, Rory works as a lead marketing consultant, managing a $10M+ annual portfolio of B2B technology clients to deliver sophisticated marketing solutions to help them grow their businesses, with a primary focus on demand generation & account-based marketing strategy.
Discussion Two
Does consistency conquer all? Do the benefits of an ‘always on’ marketing funnel outweigh the challenges?
With a growing need to prioritise our first-party data strategies in this new era, focusing on loyalty strategies, brand building and creating an effective relationship nurturing process seems more important than ever.
The 365, ‘always on’ approach which focuses on keeping audiences warm throughout the year, through various touch points, rather than siloed peaks of activity during a burst marketing campaign, could be one solution for post-cookie digital marketing. But cost and the lack of data, content, and infrastructure are often touted as barriers to adoption.
In this lively discussion, listen to the experts talk about the benefits of “drip marketing”, discover real-life success stories, learn about the considerations and challenges, and ask any questions you may have.
Discussion Two Speakers
John
MODERATOR: CEO, MCM
John is the founder of MCM and has worked to transform the company into a full-service digital marketing agency. During his 25 years at the helm of MCM he has made empathy the foundation of his leadership. John is constantly working towards creating an amazing team culture and helping others do the same.
Alex Hughes
Co-Founder, Totem
Alex is the Co-Founder of Totem – a virtual / hybrid events platform. With a background in digital media, leading creative teams across the media industry – Deepend, ITV Network and MTV Networks Europe, Alex worked on early iterations of the online presence for itv.com and Interactive TV propositions across ONdigital and SKY including The Brit Awards, Survivor and the MTV Europe Music Awards.
KL Daly
Senior Agency Lead | Social Impact - UK Lead, LinkedIn
KL works across Independent Media Agencies in the UK building strategic partnerships to drive success for key agency partners and their clients. Previously, she led the content partnership business for LinkedIn as well as customer success for LinkedIn’s employee engagement feature across Europe, the Middle East and Latin America. Before joining LinkedIn, KL worked in a variety of brand, communications and strategy roles at the Financial Times, Pearson, and the Latin American Trade & Investment Association in the UK.
Sarah Lock
Marketing Acceleration Director, Informa Connect
Sarah is Marketing Acceleration Director at Informa Connect, she is a business leader in digital transformation, digital marketing, brand management and communications. Sarah has extensive, proven experience of leading new marketing strategies from ideation to delivery and is founder of Informa Group’s Marketing Leadership Forum. Sarah has a passion for leading change and innovation and has worked for leading brands such as BMW, Boots plc, Diabetes UK and Great Ormond Street.
Thomas McMahon
Account Director, MCM
Tom has worked both agency and client side across many international brands including NBC Universal Studios, Sky, O2, Disney and Sony, winning multiple awards for best in class social and digital campaigns. These roles have allowed for global exposure working across local territories as well as EMEA and the US. Although specialising in social media advertising there are few activations or channels in the digital world which Tom is yet to lead or work across.
Steve Kemish
CEO, Intermedia Global
Steve is a multi-award-winning B2B marketer and tutor who has worked in digital marketing since 1997. He has worked client-side, helped grow a leading email service provider, consulted to numerous clients on digital strategy, and latterly helped build one of the most respected and awarded B2B marketing agencies in the UK. He has worked on digital marketing and strategy with many global brands including Motorola, Cisco, ADP, Zebra, Sophos and Oracle.
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