How Strategic Paid Social Management Delivers Results

Paid social is about reaching the right audience, with the right message, at the right time. 

The challenge? Cutting through the noise to connect with people who actually matter to your event. The buyers, the attendees, the exhibitors. 

The solution? A precise mix of audience data, platform insight and powerful creative. No guesswork. No generic targeting. Just campaigns built to convert.

At MCM, our team blends deep platform insight with data-driven creative to build campaigns that engage, convert, and perform. We’re not just another ad agency for social media – we’re a strategic partner with one goal: to get bums on seats.

We’ve mastered the major social media platforms – Facebook, LinkedIn, TikTok, X, Pinterest – and we’re always testing and innovating other channels to make sure you’re in the right place at the right time. 

What You Can Expect From Us

Channel selection based on strategy: We’ll recommend platforms based on your goals and your audience’s behaviour.

Creative that cuts through: High-impact visuals and copy that speak directly to your target audience. 

Laser-targeted ads: Using advanced audience building, lookalikes, interests and retargeting.

Rigorous testing: A/B testing, real-time optimisation and constant refinement to maximise ROI.

Full funnel performance tracking: See exactly how your paid social ads are performing, from first impression to final registration. 

Get in touch with our specialist paid social management team and discover how a performance-driven paid social agency can help you sell out your next event. 

Looking for more than just paid social? See how our SEO for events can support long-term growth.