PPC Expertise for Events

DRIVING CLICKS THAT CONVERT

As a leading PPC agency in the UK, we specialise in delivering high-performance PPC for events – from conferences to exhibitions, and all types of events in between. Whether you’re looking to sell tickets, boost registrations or simply generate a buzz around your event, our tailored strategies are designed to “get bums on seats” – and they deliver, time and time again. 

With over two decades of experience, we’ve been delivering innovative and effective Pay Per Click (PPC) campaigns since the early days of Google Ads. Today, we combine data-driven strategy with the latest ad platforms, ensuring you get the best bang for your buck, delivering a fantastic return on your investment. 

We’re a Google and Microsoft Ads-certified PPC agency based in London. Our focus has always been on driving the highest possible number of conversions at the lowest possible Cost Per Click (CPC). Every campaign is built to stretch your budget further and deliver measurable, meaningful results.

Person in front of laptop holding a credit card

WHAT IS A CERTIFIED PPC AGENCY?

We have Google on speed dial. As a Google Partner agency with a team of Google Certified experts who adopt approved PPC methods, you might think we’re the same as every other PPC agency. But that’s not the case. 

With a proven track record of achieving unparalleled results for global brands across multiple sectors, including events, travel and tourism, and logistics, there hasn’t yet been a paid media challenge we couldn’t crack. 

WHY CHOOSE US FOR PPC MANAGEMENT?

Our secret sauce? A unique approach to search. We dive deeper than just CTRs and CPCs to truly understand what metrics matter most to your brands and events. With decades of experience and a keen eye for data, we drive clicks and conversions that count.

Paid media isn’t just about Google Ads. Our team is always on the lookout for the latest trends and platforms to amplify your brand’s reach, allowing us to cast a wider net and reach audiences your competitors haven’t even considered yet.

LOOKING TO GROW YOUR EVENTS THROUGH DATA-DRIVEN PPC CAMPAIGNS?

We can help increase registration and ticket sales at your next event and deliver an ROI of over 8x.

We grow events through paid advertising across search, social, and display to increase attendees & ROI. The paid promotion campaigns we craft are exceptional, data-driven, precisely targeted, and built to be highly cost-effective, giving your event the exposure it needs to thrive.

Through a combination of data, technology, and teamwork, we discover where your audience spends their time and deliver the most compelling, moment-stopping content.

Transparency is at the heart of what we do. That’s why we provide a real-time reporting dashboard that gives you insight into your paid media activity 24/7.

OUR PLATFORMS

Google Search – Google Search is the cornerstone of online advertising, allowing your brand to appear precisely when potential customers are looking for you. With its extensive reach, Google Search helps you connect with users who are ready to take action.

Google Display – The Google Display Network offers expansive reach across millions of websites, enabling you to place visually appealing ads that capture attention. Perfect for brand awareness campaigns, it allows you to target users based on their interests, demographics, and browsing behaviour. Worried your creative won’t cut it? Our Creative Studio is the perfect solution. 

Google Performance Max – Google Performance Max is a cutting-edge advertising solution that maximises your campaign’s performance across all of Google’s inventory, including YouTube, Display, Search, Discover, Gmail, and Maps. Its advanced machine learning optimises for the best ROI, making it the perfect, holistic advertising option. 

Google Shopping – Google Shopping is essential for e-commerce brands looking to showcase their products. With visually rich product listings that include images, pricing, and store information, it drives highly qualified traffic and boosts online sales by reaching customers who are ready to buy.

Microsoft Ads – Microsoft Ads (formerly Bing Ads) provides a valuable alternative to Google, reaching a unique audience that may not be captured through other platforms. Ideal for brands looking to expand their reach, Microsoft Ads offers robust targeting options and lower competition, often resulting in a higher ROI.

WHY WE BELIEVE IN TESTING AND MONITORING

To achieve sustainable growth, it’s prudent to be constantly looking for ways to improve and optimise your campaigns. By regularly reviewing your landing pages, conversions, and keywords that do not appear to be performing, we continually improve your ads to ensure that your budget is being spent wisely and generating a strong ROI. 

It’s simply not our style to set up a campaign and leave it to run. There’s so much more that’s possible with paid media, and hitting the ‘live’ button is only the beginning.

READY TO MAXIMISE YOUR EVENT PPC?

Get in Touch

How It Works

Plan: First, we create a tailored plan just for you. We’ll allocate your budget to the best platforms for your goals, and conduct audience research to pinpoint where your audience is and what will drive results.

Copy: Next, we craft compelling content for your campaign. Save time and resources by letting us handle the writing, using your brand guidelines to ensure everything aligns with your tone of voice.

Build: After you approve the plan and copy, we build your campaign as per the plan across the chosen channels. We provide preview links for your review—nothing goes live until you’re satisfied.

Optimise: The campaign is now live, but the heavy lifting doesn’t end there. We analyse data, run A/B tests, and make recommendations to keep your campaign performing at its best.

Report: With our live reporting dashboard, you can view your data in real-time. We value transparency and will provide regular reporting calls to keep you informed on your campaign’s performance.